Thank you for discovering SAKURA Times & Co.
With deep gratitude, we hope to share the timeless charm of Japanese tea with tea lovers around the globe.
About Us
Our Founding Story
The inspiration behind our founding was a simple yet powerful wish:
“To share the finest Japanese tea from the foothills of Mt. Fuji, Shizuoka, with people around the world.”
Through years of meaningful international exchange, we witnessed a growing global interest in health, nature, and mindful living. Many people expressed deep appreciation for the richness of Japanese tea—its subtle fragrance, its delicate taste, and the peaceful moments it brings. Time and again, we saw sencha and matcha embraced not merely as beverages, but as reflections of Japanese culture itself.
Motivated by these encounters, we set our hearts on introducing the exceptional tea nurtured by Shizuoka’s abundant nature and refined through generations of artisan craftsmanship to the wider world. Inspired by the serene tea fields stretching beneath Mt. Fuji, we established SAKURA Times & Co. with the mission of sharing the authentic beauty of Japanese tea across borders.
Our purpose is not simply to offer products, but to convey the spirit of Japan’s seasons, the aesthetics of quiet elegance, and the devotion of true craftsmanship—infused in every carefully selected leaf.
We hope that Japan’s treasured tea time may bring comfort, calm, and joy to someone, somewhere in the world.
With that hope in our hearts, we continue our journey forward.
Our Philosophy
We honor the blessings of nature, the aesthetics of Japan, and the quietly inherited traditions.
With carefully selected, trustworthy ingredients and meticulous craftsmanship, we deliver peace of mind and harmony to the world.
Our Commitment
At SAKURA Times & Co.,We focus on offering only the finest teas made from carefully grown leaves — including organically farmed and JAS-certified varieties — skillfully finished through the meticulous firing techniques of experienced artisans.
We also insist on using only safe, trustworthy ingredients — including fruits and herbs sourced from growers whose faces and stories we know. Our teas are presented in original packaging that reflects this authenticity and care.
The Beauty of Kimono Blossoming in Chasou.
Our teas are presented in original packaging inspired by the elegance of the Japanese kimono — a symbol of beauty and cultural refinement. At SAKURA Times & Co., our vision extends beyond exquisite taste to the very presence of our tea.
This packaging, or Chasou, draws upon the timeless artistry of kimono design. Patterns and colors, rooted in kimono aesthetics, bring elegance and grace to each tea. Just as kimonos reflect the seasons, aspirations, and profound stories, our teas embody the blessings of the land, the dedication of our farmers, and the delicate fragrances of Japan’s ever-changing seasons.