Premium SENCHA ー極ー
Sencha – Japan’s Most Beloved Green Tea
With its refreshing aroma and rich umami flavor, sencha is the most widely enjoyed green tea in Japan, quietly enriching everyday life. In the long history of Japanese tea, sencha holds a special place.
■ The Origins of Sencha
Sencha was first introduced in the 17th century, during the Edo period, as a new way to enjoy tea—brewed and steeped rather than whisked like matcha. It quickly became popular among the general public and gave rise to Japan’s unique sencha culture.
■ Art of Production
Sencha is crafted using a traditional steaming method: freshly picked tea leaves are steamed, rolled, and dried. This process preserves the tea’s vibrant green color, fragrance, and umami.
The length of steaming time creates different flavor profiles, such as “lightly steamed” and “deeply steamed” sencha.
■ Types of Sencha
Kabusecha / Gyokuro-style Sencha: A premium type with a pronounced umami taste.
Lightly Steamed Sencha (Asamushi): Refreshing aroma with a delicate astringency
Deeply Steamed Sencha (Fukamushi): Smooth, rich, and full-bodied flavor
WAKOCHA ー紅ー
Japanese Black Tea
WAKOCHA– A Gentle, Refined Black Tea Born from Japan’s Climate and Craftsmanship
WAKOCHA is a uniquely Japanese black tea made from tea leaves cultivated and processed entirely within Japan.
Though derived from the same tea plant as green tea and hōjicha (Camellia sinensis), wakōcha undergoes full oxidation, which brings out its signature mellow sweetness and rich, floral aroma.
■ Traditional Production and Delicate Flavor
Freshly harvested leaves are withered, carefully rolled, and then fully oxidized before being dried.
This natural fermentation process produces a smooth, low-astringency flavor, with notes reminiscent of honey, soft fruits, and delicate blossoms.
Each cup reflects the gentle touch of Japanese artisanship.
■ Perfect for Everyday Moments
Paired with traditional Japanese sweets or baked treats during afternoon tea
A soothing, low-caffeine choice for relaxing evenings
A thoughtful and elegant gift for friends and loved ones
HOJICHA ー香ー
Hōjicha – Roasted Japanese Green Tea with a Comforting Aroma
Hōjicha is made by roasting green teas such as sencha, bancha, or kukicha at high temperatures, creating its signature toasty aroma and warm brown hue.
Roasting also lowers the caffeine content, making hōjicha gentle on the stomach and ideal for enjoying even before bedtime.
■ Distinctive Character and Craftsmanship
The art of roasting is the key to hōjicha’s unique flavor and fragrance.
Depending on the heat level, roasting time, and type of tea leaves, the resulting tea can range from light and fragrant to deep and robust.
We carefully adjust the roasting to bring you a perfectly balanced cup — rich in aroma, smooth on the palate, and clean in the finish.
■ Flavor & Aroma
Pairs beautifully with both traditional Japanese sweets and Western desserts
A toasty, inviting aroma that gently fills the senses
Mild and smooth taste with little astringency
Popular during and after meals, especially well suited to richer dishes
MATCHA ー雅ー
Matcha – A Symbol of Japanese Tea Culture
Matcha is the essence of Japanese tea tradition—cherished for centuries in both the ceremonial art of tea and everyday life.
Only the finest young leaves are carefully handpicked, steamed, dried into tencha, and then finely ground using traditional stone mills.
The result is a vibrant green powder, celebrated for its beautiful color, rich umami, balanced bitterness, and subtle sweetness—an experience that engages all five senses. Matcha is truly a form of Japanese artistry.
■ A Modern Superfood Gaining Global Attention
Packed with catechins, theanine, and vitamins, matcha supports both mental clarity and physical wellness.
Since the entire leaf is consumed in powdered form, a single cup offers the full benefits of the tea itself.
Today, matcha is embraced around the world—not only as a healthy superfood but also as a versatile ingredient in lattes, desserts, and even skincare products.
From America and Europe to Southeast Asia, matcha continues to inspire new, health-conscious ways of enjoying tea in modern lifestyles.
